How to Live a Happy Life | Epicurean advice from Horace

Horace (The Roman poet Quintus Horatius Flaccus, 65 – 8 BC) became one of the most prominent writers in the golden age of literature in ancient Rome. Through his friendship with Caesar Augustus’ advisor Maecenas, Horace became one of the poets who were rewarded for praising the new emperor.

But at the same time, as a writer and poet, Horace managed to maintain a liberating insightful independence and truthfulness, which still today places him among history’s greatest poets. Through (or perhaps thanks to) a kind of internal exile, Horace remained an independent thinker and a uniquely innovative poet.

Horace’s Childhood

Horace was born in 65 BC in the countryside close to the city of Venusia (in present-day southern Italy). Horace never mentioned his mother in his texts – she might have died when he was a small child.

Horace’s father had been captured by the Romans as a young man and forced to work as a slave, but after he had been released he acquired a farm and became so successful in business that he could give his son Horace a costly education.

Horace’s father moved with his son to Rome, where Horace received a first-class education. Horace studied philosophy and literature.

Horace’s Dramatic Years in Macedonia

After his studies in Rome, Horace traveled to Athens, together with Cicero’s son and other friends, to deepen his studies in philosophy and other subjects.

The political fights were dramatic at this time, and in Athens Horace became involved in the great political events. After Brutus had assassinated Julius Caesar (15 March 44 BC) Brutus traveled from Rome to Athens in order to gather supporters for the preservation of the republic among the Roman students in Athens.

Brutus attended academic lectures to recruit young students. In this way, Horace was recruited to fight in the republican army.

Horace was sent with the army to the wilderness of what was then northern Macedonia. In the year 42 BC Octavian’s (future Caesar Augustus) army defeated the republican army in the battle of Philippi. Horace, then 23 years old, fled the front and lived for months as a vagabond in the countryside of what was then northern Macedonia.

Breathtakingly Beautiful Poems

Many of the poems Horace wrote later in his life contain memories of his experiences from these years in northern Macedonia. For example, I believe that Horace’s ode 3.25 contains impressions and moods from Horace’s experiences from this time in the wildernesses of northern Macedonia:

“Oh Bacchus, where are

you leading me, overflowing

with your power?

Which forests, which valleys am I

pushed into, with strange courage?

What caves will listen

when I try Caesar’s majesty

amid the stars to set?

I want to tell about incredible, awesome,

things which no one has mentioned before.

As a young woman, walking in the night,

stops in the mountain snow and astonished

looks at Hebrus’ waters, and Rhodope,

the wilderness

– so strange seem to me

the waters of the rivers,

the solitary forest … ”          

(Translated into English by Cecilia Elise Wallin)

Ode 3.25 (which among other things elaborates on how our language limits our experience) is interesting in many ways. Mainly for its lyrical qualities. But also because it paints a picture of how Horace complied with the expectations of Caesar Augustus and his propaganda minister Maecenas.

As a young man, Horace fought for the preservation of the republic, against Ocatvian’s (future Emperor Augustus) army, but in Horace’s later poems he pays tribute to the emperor, as we clearly can see in ode 3.25: “/…/ when I try Caesar’s majesty amid the stars to set /…/”.

Horace’s Intellectual Independence

Maybe the pressure to write propaganda paradoxically raised the literary quality of Horace’s poems. It is not uncommon that literary masterpieces are created in dictatorships, under great intellectual pressure. Especially among poets, Horace has been tremendously appreciated over the centuries. He is often seen as a “poet of the poets”.

One of Horace’s most famous texts is Ars Poetica (Art of Poetry), a long hexameter work in which Horace gives advice to poets and playwrights.

Horace’s poems often have a transformative philosophical and poetic depth, far from and in contrast to political obsequiousness and propaganda.

Epicureanism in Horace’s Poems

Many of Horace’s poems emphasize an epicurean approach to life (after the Greek philosopher Epicurus), a philosophical orientation that Horace had studied. Epicurus emphasized the importance of peace of mind, of taking advantage of life in the here and now – and the value of living a quiet and simple life. Epicurus emphasized the importance of enjoying what we experience through our senses. A similar outlook on life is beautifully explored in many of Horace’s poems.

© Cecilia Elise Wallin

Classic Literature from Ancient Rome

Through the takeover of the Greek Empire’s knowledge in engineering, rhetoric, politics, and the art of war, the Romans created an empire where literature and art came to flourish. But only a small part of the empire’s inhabitants were literate, and the writers were forced to balance on a sharp edge.

The Writers Balanced on a Sharp Edge

In the foremost literary texts of the Roman imperial period, one sees how skilfully the writers managed to both satisfy the emperor’s desire for propaganda, and at the same time write harrowing literature, which to this day sharpens our thinking and makes us marvel.

Background

According to Roman mythology, it was the twins Romulus and Remus who founded Rome in 753 BC.

Ancient Rome began to expand shortly after the Romans introduced republican government in the 7th century BC.

In the 4th century, ancient Rome began to expand beyond the peninsula that is now Italy.

The republic expanded rapidly and in the 1st century BC, the Romans began to call the Mediterranean sea Mare Nostrum (our sea).

In the 4th century, ancient Rome began to expand beyond the peninsula that is now Italy.

The republic expanded rapidly and in the 1st century BC, the Romans began to call the Mediterranean sea Mare Nostrum (our sea).

Money to Pay the Authors

The Mediterranean areas that the Romans had conquered were forced to pay taxes to Rome. In this way, the leading strata of society accumulated great fortunes. Slaves were taken from the conquered territories. Slave labour contributed to much of the production in ancient Rome.

Gaius Julius Caesar (100–44 BC)

In the last days of the Roman Republic, the armies of Gaius Julius Caesar conquered Gaul (now France).

In 49 BC, Gaius Julius Caesar proclaimed himself an autocratic emperor, but was assassinated five years later by men who wanted to restore the Republican government. Between 44 and 27 BC. the republic was converted to an autocratic empire.

Caesar Augustus (Octavian) (63 BC – 14 AD)

After the death of Gaius Julius Caesar, 19-year-old Octavian came to power. Octavian took the name Caesar Augustus. Caesar Augustus (Octavian) proved to be a successful leader of the Roman Empire. During his time, much of the Roman literature was created that we still read and appreciate today.

Caesar Augustus (Octavian) used literature and art as a unifying force in the vast Roman Empire. The authors had to write appreciating texts about the Emperor and his rule.

Although much of what the authors wrote during the time of Caesar Augustus can be regarded as propaganda, the authors succeeded in writing transformative and deeply insightful texts that have become literary classics and which have been of great importance to many readers to this day.

Virgil, Horace, Ovid, Sulpicia & Catullus


In the following videos, you’ll get an introduction to some of the most influential writers and poets of this era.

Virgil (70–19 BC)

Horace (65–8 BC)

Ovid (43 BC – 17/18 AD)

Sulpicia (30 BC – 15 AD)

Catullus (85–54 BC)

Cecilia

© Cecilia Elise Wallin

To be a great conversation leader, you must be sincerely interested in what the persons in the conversation are saying. You must find genuine joy in all the subtleties of the conversation. A great conversation makes us feel uplifted, focused, awake, and alive.

How to Become a Great Conversation Leader & Conversationalist

How to be a great conversation leader. Conversations at work and in our spare time are tremendously important for us. Of course. For so many reasons, just for the joy of it, but also: It’s in conversations we test our new ideas and with the help of other people, we can easily and with less effort test the strengths and weaknesses in our new ideas and our analyses.

Explore Ideas

To explore and scrutinize our ideas in conversations, is an effective way to test our ideas much faster than if we had to go through and analyze them ourselves. Because other people have other perspectives they easily can bring into the conversation. If you are a good conversation leader you can be helpful to the people in the conversation and you can get a lot out of the conversation yourself. So how to be a good conversation leader? Well, you must, of course, listen carefully to what the persons in the conversation are saying and you must give everyone space to contribute. And you must also reply in a way that builds on or lifts and enriches what they have said, or puts what they have said into new perspectives. 

Clarify

When something in the conversation is unclear to you – I suggest that you very thoughtfully and kindly respond to what they’re saying to cheque if you have understood what they intended to say. To be a great conversation leader, you must be sincerely interested in what the persons in the conversation are saying. You must find genuine joy in all the subtleties of the conversation. A great conversation makes us feel uplifted, focused, awake, and alive.

The Rest is Silence

You must give everyone space to explain what they want to bring to the conversation, and you must give the people space to reply to each other’s questions and contributions. And when you give space, you must not be afraid of silence. It’s important that you give the participants time to think, and it’s a good idea that you say something like: Now we will take a few minutes to think this through, so let’s have a few minutes, let’s say three or four or 5 minutes of silence to think this through. And we will start talking again after this time has passed. That’s a good way of using silence. Smaller pauses of silence are also good.

Ethics in Conversations

But there is something of importance in this! Silence can be used in an unethical way. In conversations, if participants feel that the silence is uncomfortable, maybe they will start talking too much and give away too much and they will say things they will regret after the conversation. So as a conversation leader it’s important that you are very attentive to what kind of silence there is in the conversation, and it’s also important that you are very attentive so that you lead the conversation in a way that is fruitful for all the participants.

Pay Close Attention

If you are taking part in an important conversation it’s crucial to pay close attention to how your interactions with the participants are forming the development of the conversation. To be a good conversation leader you must be very attentive. You must listen carefully and with kind uplifting intentions to all participants. It’s not difficult to be a great conversation leader. Just remember to be ethical and to be sincerely interested, pay attention, and give everybody space to test how their ideas can fly.

© Cecilia Elise Wallin

Watch the video How to Be a Great Conversation Leader & Conversationalist: https://youtu.be/meeC5fu_juA

How to Become a Great Conversationalist

What is a Conceptual Leap?

It’s when you are detaching from existing knowledge in search of more accurate explanations, models, and concepts. Watch the video below to learn more.

Critical Thinking | Think like a Genius

Critical thinking and the ability to make conceptual leaps are crucial whether you want to win arguments, make scientific breakthroughs, invent something new, or just improve your everyday life.  Watch video: https://youtu.be/Nwz45WiK_cA

© Cecilia Elise Wallin

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Conceptual Leap Critical and Creative Thinking

10 Ways to Create Peace of Mind

In this video, I give my best tips on how to create peace of mind. I talk about what you can do have and keep a peaceful mindset and live a peaceful life. A peaceful mindset and peaceful lifestyle let you prioritize right, and enjoy every moment in life. These are my ten best tips on how to create peace of mind. Watch the video.

© Videos & photos: Cecilia Elise Wallin

More videos from Inventicity on inner peace, simplifying life, and intentional living

Relaxing videos from Inventicity:

Uplifting & Relaxing Music & Nature Scenery

Relaxing Nature Scenes with Music & Nature Sounds

My favorite online resources:

Skillshare courses

Canva (graphic design platform)

Some of the links above contain affiliate links, meaning I will earn a small commission when you purchase through my link at no additional cost to you. Affiliate links help creators like me to fund the free content and resources that we provide.

peaceful mindset peace of mind
Peaceful Mindset

Artificial Intelligence and the Future of Humans

Will artificial intelligence take over the world? Hi, my name is Cecilia Elise Wallin and in this video, I will give a brief introduction to AI (artificial intelligence). Will artificial intelligence take over the world? Will artificial intelligence eventually wipe out humanity? What could such a takeover look like? Like a robot uprising? Might AI  start to create its own goals? Might AI realize that it no longer needs people to achieve its goals and think that people are just in the way? Will the artificial intelligence of the future be able to create new copies of itself? Will the artificial intelligence we develop today eventually begin to believe that it knows what is best for us? Will artificial intelligence help liberate us humans, or enslave us?

Artificial Super-Intelligences That Excel Humans in All Fields

These are not questions for just filmmakers and novelists – but central questions for researchers working to develop artificial intelligence. The problem that artificial intelligence can take over the world and wipe out all humans is far away in the future since no one has yet succeeded in developing artificial intelligence that has as high general intelligence as humans. Artificial intelligence can already perform many very specific tasks much better than humans, but no artificial intelligence today can surpass a person’s overall intelligence.

However, scientists are confident they will eventually manage to develop artificial super-intelligences that excel humans in all fields. We are not there yet. But there are many ethical issues with today’s applications of artificial intelligence. Researchers have already created artificial intelligence which some observers say can pass the Turing test.

What is the Turing Test?

What is the Turing test? Alan Turing was a British mathematician – and war hero – who not only through his development of deciphering machines contributed to the victory against Germany during World War II, but also laid the foundation for today’s computers and computer science. In 1950, Turing developed a test in which a test person wrote messages to two recipients – one recipient was a machine, and the other recipient was a human. If the test person could not determine if the answers came from another human or from a machine, the machine was considered to have passed the test. No machine passed the Turing test during Turing’s lifetime. But some scientists believe that the artificial intelligence we have today can pass the Turing test. However, most researchers believe that no computer has yet passed the Turing test.

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A Threat to Democracy?

Even if computers cannot yet pass the Turing test, there is a risk that people will be deceived. For example, companies have started using artificial intelligence to call people and have a simple conversation. There is a risk that fraudsters will start using that technology and let robots call hundreds of thousands of people trying to trick them. Many people believe that legislation is needed so that those who use robots and artificial intelligence to interact with humans must first inform the person that she or he will interact with a robotic voice, and not with a human.

Another problem with artificial intelligence that is relevant today, and will become even more important the more powerful computers we get, is that artificial intelligence is already used today to influence how people vote in political elections. Some observers see artificial intelligence as a threat to democracy. But some prominent researchers believe that it will be possible to develop artificial intelligence that strengthens democracy because artificial intelligence can be better than humans at logical thinking. Will the artificial intelligence of the future enslave us humans, or will it help us create a better world? What do you think?


Artificial Intelligence and the Future | Welcome to subscribe on YouTube.

Thank you for watching, liking, commenting and subscribing!

Cecilia

© Cecilia Elise Wallin

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Artificial Intelligence and the Future of Humans
Artificial Intelligence and the Future of Humans

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How to Speak to Your Customer’s Pain Points

Examples of How to Rephrase the Customer’s Pain Points

Hi, I’m Cecilia Elise Wallin, from inventicity.com. Here I will give some suggestions on how you can rephrase your customer’s pain points/problems. I don’t like talking about the customer’s pain points. I don’t like the word pain points. I prefer the word problems. In this video, I explain why.

A Lot of People Have the Problem You are Solving

I would like to rephrase this common phrase how to speak to your prospective customer’s pain points to how to help your customer – how to show your customer how you can help her or him. I don’t like the phrase pain points, because when I read ads or emails from companies where they ask me “are you struggling with [this and that]”, I feel repelled. I don’t want anyone to tell me that I am struggling.

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Put the Emphasis on How You Will Solve Your Customer’s Problems

The phrase “are you struggling with [this and that]” has negative connotations. Don’t use that phrase. Instead, maybe you can say that … let’s say that your prospective customers want to reach a larger audience … then you can say “a lot of people want to reach a larger audience and I have helped my customers to reach a larger audience and to thrive”. And then explain how you can help new customers. Yeah, so don’t use the phrase pain points – use the word problems.

Put the Emphasis on Your Customer’s Success

Don’t put too much emphasis on the problem. Put the emphasis on how you can help your customer. And on how the customer will feel when she or he has achieved her or his goals. Put the emphasis on the success, not on the problems. Put emphasis on how you will help your customer, and on how your customer will succeed. That’s all for this video. You’re welcome to subscribe, and click on the like button, and write the comments below. I hope you will watch more videos in this course Professional Copywriting Made easy. And yeah I look forward to seeing you in the next video! Bye.



© Cecilia Elise Wallin

This page is part of a copywriting course. Watch all course videos, and download cheat sheets and exercises here.

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How to Speak to Your
Customer’s Pain Points

The Art of Writing Short Sentences

Sales Copy Made Easy

Sales Copywriting Made Easy | We all know that simplicity is key when writing good sales copy. Simplicity, clarity, and precision. That’s what we have to apply when we want to write great sales copy – and not only in sales copy. In modern journalism in modern articles, in YouTube videos, we have to use short sentences. Because people have a shorter attention span.

It is almost always best to be precise and use short sentences. If you can be laconic and condense what you want to say into short sentences you will save your audience a lot of time. It takes more time for you to write a short text, to be laconic and precise. But you save your audience a lot of time.

Brevity is the Soul of Great Sales Copy

So be brief. Write short sentences. And that is most important – that is tremendously important –j when you write sales copy. Because people are often distracted when they read emails from you, and when they read on your website. It must be very easy to understand your message. It must be very easy to understand what you are trying to communicate. And what you are selling. And how your product will benefit your customer. So write short sentences.

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How to Write Great Sales Copy Fast

And how to do this? Well, I use the old fashioned method. First I just jot down what I want to say. The sentences might not be complete, they might be long, they might be not so clear. And then I rewrite it – and rewrite it –  and I also read the text aloud to see if it flows, and if it has a good rhythm. So the art of writing short sentences is the art of giving your text time to mature. If you clearly understand what you want to say then it’s easy for you to find the right words – the most precise words – and to write short sentences. And to get your message through in a short period of time. Thank you for watching this video about how to write great sales copy. See you in the next video.

© Cecilia Elise Wallin

This page is part of a copywriting course. Watch all course videos, and download cheat sheets and exercises here.

Download the copywriting worksheet. And get access to my resource library. It’s 100% free!

Sales copy Made Easy Copywriting Tips

A Time-Saving Content Marketing Strategy

Is blogging dead? Not at all. Blogging nowadays is more rewarding than ever – if you are a strategic blogger.

Get my new course Blogging for Beginners for free. Plus free access to my resource library. It’s all 100% free!

Blogging is not dead, but good knowledge of SEO trends, and content marketing strategies – combined with inventiveness and creativity – are essential to succeed as a blogger. In this video and blog post, I am going to explain how you can use blogging to your advantage. And how you can make your blogging pleasurable and time-saving. I’ll give you my best blogging, content marketing, and search engine optimization tips. It’s all based on my experience as a successful part-time blogger. The answer to the question “is blogging dead” is no.

Blogging is definitely not dead. It is dancing a beautiful dance with video production. And blogging will not die in a foreseeable future. I know for a fact that blogging will stay with us for many, many, years as well as video. But the competition is harsh, so efficiency, inventiveness, and good knowledge about SEO (search engine optimization) are essential. So start blogging the right way – using time-saving content marketing strategies, and good SEO tools.

Blogging and Video Production

“Is blogging dead? Hi everyone and welcome to Inventicity, the channel where we combine inventiveness with felicity. This video is about the topic “Is blogging dead?”. I am going to talk about the non-existent death of blogging. My answer is a clear no. Blogging is definitely not dead. In this video and blog post, I am going to explain how you can use blogging to your advantage. And how you can make your blogging pleasurable and time-saving.”

Some people might think that blogging is not as important as it used to be. We have read so much about the increasing importance of video in marketing, and for influencers, and also for TikTok, and for all social media. But I have realized that blogging is not dead, it is not even dying. It is flourishing more than ever. I have learned this from my own experience I have been blogging for decades but I started to be more serious a few years ago. I have started two blogs and I only do this as a side project in my spare time and I don’t publish blog posts more than maybe once a month or so.

But I get a lot of visitors to my blog – about 100 to 200 on each blog each day – which I think is a lot. Maybe not compared to the big players but it’s much for just being a side project.

Why and When Most of us Prefer to Read Blog Posts

I understand why people prefer to read blog posts and texts instead of watching videos. I myself prefer to read texts when I have to learn something fast. If I want to learn something fast or if I need information about something fast then I prefer to read because I can easily distill the most important information in a text just by scheming through the text. And mI can read a blog post much faster from the beginning till the end compared to if I listen to a recording of the same text. So when people want to learn something fast – I think most people are similar to me –  if they need to learn something fast (or if they want to learn something fast) then they prefer to read. They go to google and they write their search terms in the search box. And then they look through the first search results and start reading.

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Be Obsessed With SEO (Search Engine Optimization)

And that’s why search engine optimization is so important. Blogging is not just a way to give away great information. Blogging is so important for reaching new customers. If you search engine optimize your blog posts you can gain hundreds of new blog visitors a day. I get a lot of visitors from Pinterest and that’s partly because I have searched engine optimized my blog post for Pinterest, and I also get visitors from google of course. Search engine optimization is really fun and I look upon it as a game. It is really fun – fun to find out how you can search engine optimize your blog posts.

And if you have a WordPress blog I suggest that you use the Yoast plugin. I’m not an affiliate, I just love the Yoast plugin – because it helps me a lot with the search engine optimization of my blog posts. So blogging is great for acquiring new customers and I suggest that you combine – if you have the time – I suggest that you combine blogging video production.

If You Have More Time You Can Save More Time and Write Better Articles | A Self-Reinforcing Content Marketing Strategy

If you have the time you can write blog posts and then record the video and then you can embed the video in your blog post – or even better what you can do to save some time is to first record a video and then you upload your video to YouTube. And download your transcript (your automatic transcript) of your YouTube video from YouTube. And then you edit that transcript and you format it to a great looking blog post. Then you embed the video on the blog post so when someone visits your blog post they can choose if they want to read the text or if they want to watch the video. Or you can have a blog post and then you can have a video with complementary information.

Blogging is definitely not dead – it is dancing beautiful dance with video. And blogging will not die. I know for a fact that blogging will stay with us for many, many, years as well as video.

© Cecilia Elise Wallin

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Is blogging dead Time-Saving
Content Marketing Tips